Elon Musk’s takeover of Twitter has prompted confusion among its users and concerns about the platform’s future. Musk’s tweets are gathering daily attention due to large-scale layoffs and safety concerns around the new paid blue verification mark. To make things worse, as its engineers are on their way out of the door, users are also experiencing various technical glitches on the platform. Millions of users – including journalists, researchers and organisations – are already signing up on alternative platforms to be prepared for the platform’s deterioration and demise.
While no one can predict Twitter’s future, it remains widely used by politicians, scientists, companies, NGOs and influencers who are still busy posting on the platform. This includes COP27 in Egypt, where Twitter was one of the main platforms to report on the event. #cop27 has been tweeted over 2.85 million timessince 5 November 2022.
Social media platforms can give us additional insights into how broader publics make connections between forest restoration and other social, economic and environmental issues. To see which issues and narratives around forest restoration have been brought up on Twitter in the lead-up to the event, we’ve carried out a series of small explorations based on the digital methods recipes developed by our colleagues at the Department of Digital Humanities, King’s College London who are part of the SUPERB consortium led by EFI. This has been a good way to see if we could use these methods independently to understand international events as they unfold.
We usually see a spike in hashtag usage a few days before global events like the COPs.Using #cop27, we collected 217,189 tweets between 5 and 7 November 2022. We then examined the top 1000 hashtags to see which kinds of forest-related issues are present.
To provide a way to explore some of the other themes and concerns, here are the most frequently used 1000 hashtags shown as a tag cloud, with those related to forests highlighted in green:
We also ranked issue-related hashtags in the top 1000 list.
As can be seen in these visuals, we saw quite some forest and restoration-related hashtags amongst the most common hashtags, the most visible being #greenlegacy (1333 tweets), a hashtag referring to Ethiopia’s forest restoration initiative to plant 20 billion trees by the end of 2022. Notably, one also sees #ethiopia (5023 tweets), #ethiopiaprevails (2580 tweets), and #ethiopiaraising (1404 tweets), along with #plantyourprint (53 tweets), a campaign hashtag associated with #greenlegacy. While further exploration is needed, it indicates that Ethiopia’s green commitments, including its forest restoration actions, have gathered some attention on COP27 Twitter.
While other policy initiatives were rarely addressed through hashtags, #eugreendeal(43 tweets) was also found in the top hashtag list.
Tropical forest issues also came up, however, in smaller numbers, including #deforestation (34 tweets), #rainforest (14 tweets), along with the Amazon-related hashtags, calling to ‘save’ the Amazon through tags like #savetheamazon (52 tweets) and #salvemoslaamazonía (29 tweets) in Portuguese.
The only hashtag immediately related to ‘forest restoration’ as such was #treeplantation(191 tweets). No hashtags referring to the word ‘restoration’ or ‘restore’ could be found in the top list.
Apart from restoration, other associated issues could be seen in the set. For example, several hashtags referring to soil emerged, including #savesoil(216 tweets), a global movement launched by Sadhguru, to address the soil crisis, along with #drought (142 tweets). #biodiversity (92 tweets) and #landrights (34 tweets).
While exploring the top hashtags tells us which forest and restoration-related issues surfaced in hashtags in COP27 Twitter, it does not tell us the relations between different hashtags associated with COP27 and forests (for those interested, check out Marres (2015), which discusses frequency-based and co-occurrence measures). By querying #cop27 AND forest (without brackets to collect tweets that mention, for example, ‘deforestation’), we’ve collected 3000 tweets from 30 days ahead of the COP27 and visualised the hashtag relations based on this recipe.
A network visualisation of hashtags found in tweets mentioning both #cop27 and the word ‘forest’ give other insights into associations between different issues.
For example, we’ve detected a cluster of various risks facing global forests, including #desertification, #wildfire, #forestfire, #degradation, #drought and #deforestation (see the following screenshot).
The role of forests in removing and capturing carbon (e.g. #carboncapture, #carbonremoval, #carbonsink) can be observed close to #rainforest and #amazonrainforest.
Global trade issues were raised through hashtags like #supplychains, #commodities, and #deforestationfree.
While #treeplantation was the only hashtag with an obvious link to both ‘forest’ and ‘restoration’, we identified other associated terms, such as: #rewild, #afforestation, #fragmentation, #permaculture, #forestmanagement, #conservation, #preservation, #agroforestry, and #restoration, which appeared closely with two campaign hashtags, namely #trees4resilience and #letstalktrees by CIFOR and ICRAF and #thinklandscape by the Global Landscape Forum.
However, these hashtags were found far from the centre, indicating that they were not used frequently with other hashtags.
Finally, there is a large cluster of biomass-related hashtags around the International Day of Action on Big Biomass (#internationaldayofactiononbigbiomass). Quite a few hashtags in this cluster criticised the use of forests as fuel, including #forestsarenotfuel and #stopburningtrees. These hashtags imply that the voices opposing the economic use of forests emerged in the Twitter conversation around COP27.
We’re sharing this work in progress to give an indication of how hashtag analysis can be used not only for academic research but also to help organisations, journalists, campaign groups, and others to trace social media practices and issue composition around events as they unfold.
Over the coming years, we will be continuing to explore the use of arts and humanities-based digital methods to explore forest issues as part of the SUPERB project. This includes exploring forest restoration issues, situating forest restoration practices and mapping broader societal engagements with restoration efforts across the project’s demo sites and beyond. We’ll continue sharing work in progress and hope that some of the techniques and approaches we’re developing can be used by others working on environmental issues.
SUPERB (Systemic solutions for upscaling of urgent ecosystem restoration for forest related biodiversity and ecosystem services) is a €20 million project funded by the Horizon 2020 Research and Innovation Programme under the EU Green Deal to restore thousands of hectares of forest landscape across Europe and create lasting transformative change towards large-scale restoration. Read more: https://forest-restoration.eu/
Top image by tostphoto / AdobeStock